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Cultivating more ‘China Service’ brands_我的网站

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    Staff members train a robot to work in a retail scenario at Maniformer, a physical AI data service platform, in Shanghai, east China, Aug. 5, 2026. In Shanghai's tech companies like AGIBOT and Maniformer, embodied intelligence robots are trained in household, retail, sorting, production and other real-world scenarios, to advance their AI capabilities for real-life use. (Xinhua/Chen Haoming)
Nation's value added in the service sector grew 5.2 percent year-on-year, 0.5 percentage points faster than overall economic growth. Retail sales of services rose 5.3 percent year-on-year. In the first half of the year, the service sector expanded steadily, playing an important role in supporting industrial upgrading and meeting people's livelihood needs.
A meeting of the Political Bureau of the Communist Party of China (CPC) Central Committee held on July 30 called for effectively expanding domestic demand and optimizing supply.
From April 7 to 8, a national conference on the service sector was held in Beijing — the first national gathering in the new era devoted to the service sector.
General Secretary Xi Jinping called for advancing producer services toward greater specialization and the higher end of the value chain, fostering high-quality, diverse and accessible consumer services, and building more "China Services" brands, as well as striving to break new ground in the high-quality development of China's service sector.
Beijing convened a municipal service sector conference and pledged to actively shape the "Beijing Services" brand.
Shanghai released its 15th Five-Year Plan (2026-30) for service sector development, aiming to comprehensively enhance the global reach and international competitiveness of "Shanghai Services."
Southwest China's Chongqing Municipality set out to build a modern service industry system and burnish "golden calling cards" of service development such as "Chongqing Trade Global."
Since the national conference, regions and departments have coordinated their planning and accelerated the building of service brands. By 2030, China's service sector is expected to top 100 trillion yuan ($14.6 trillion) in total scale, with higher quality, a better structure and improved standards.
With that target in sight, the Chinese economy is undergoing a fresh "system upgrade."
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Building more "China Services" brands is an inevitable choice that follows the laws of economic development and drives economic transformation and upgrading.
China's service sector has steadily expanded in scale and continuously improved in quality and efficiency since the 18th National Congress of the CPC, playing an important role in supporting industrial upgrading, meeting people's livelihood needs and driving job growth, according to Xi.
Scale is the most direct yardstick. In the first half of this year, the service sector accounted for 59.5 percent of GDP, making it the largest sector of the national economy, and contributed 66.1 percent to economic growth, emerging as the main engine of expansion. The figures reflect the sector's weight in high-quality development and in Chinese modernization as a whole.
The Chinese economy sits at a critical window as it shifts from factor-driven to innovation-driven growth, and from investment-led to consumption-led expansion. Projections show that during the 15th Five-Year Plan period, the service sector's contribution to GDP growth will rise steadily, making it the economy's main engine in every sense.
This is also where the key lies in answering people's expectations for a better life and in expanding domestic demand.
The changing Engel coefficient traces the leap in household consumption. At the start of reform and opening-up, the Engel coefficient for Chinese households exceeded 60 percent; in 2025 it stood at just 29.3 percent. The sharp drop in the share of spending on food has freed up vast room for consumption of services such as education, health, culture and tourism.
Global experience shows that once a country's per capita GDP passes $10,000, its consumption structure typically shifts markedly, with services taking a rapidly rising share. China is now in that critical transition. Consumption is moving from "subsistence consumption," geared mainly to basic needs, toward "development-oriented consumption" that seeks quality, experience and self-fulfilment.
From the breakout popularity of the Jiangsu Football City League and the Village Super League to the growing craze for "traveling to catch a show"; from the rapid spread of service points for the elderly and young children to 30-minute delivery of just about anything becoming the norm — service consumption is no longer an optional garnish but a necessity of a better life. With a middle-income group of more than 400 million, China is entering a golden period for expanding the capacity and quality of its service sector.
It is also a key step toward raising total factor productivity and developing new quality productive forces.
Take a garment company. In R&D, AI-assisted design can shorten development cycles. In production, intelligent transformation and digital upgrading can sharply lift efficiency. In distribution, modern logistics can cut overall costs. In sales, market analytics can match products precisely to customer segments.
Globally, as industries divide labor more deeply and integrate faster, leading manufacturers are broadly shifting toward service-oriented manufacturing, drawing on strengths in information, finance, R&D and design to dominate the construction of global value chains. Producer services play an increasingly prominent role in production networks, and largely determine whether product value can extend toward both ends of the "smile curve."
As the world's largest manufacturing nation, China still sees producer services account for less than 35 percent of GDP in value added, leaving gaps in scale, quality and efficiency compared with advanced international levels. Upgrading the service sector is key to moving from a manufacturer of quantity to one of quality.
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In building more "China Services" brands, tailoring measures to local conditions and applying targeted policies is the basic methodology.
Underscoring demand-driven development, reform breakthroughs, technology empowerment as well as opening-up and cooperation, Xi called for carrying out capacity-expanding and quality-upgrading initiatives in the service sector.
The service sector spans many categories and takes many forms; its subsectors differ in their levels of development and the challenges they face.
Start with producer services, these must serve enterprises across the full span of production and operations, with the aim of firmly supporting industrial transformation and upgrading by shoring up weak links along the entire chain.
Among these, the deep integration of advanced manufacturing and modern services — the so-called integration of the two sectors — is one of the core propositions of current industrial policy. For a long time, manufacturing and services have operated on parallel tracks, belonging to different policy systems, statistical classifications and regulatory frameworks.
Breaking down this divide requires embedding services into every pore of manufacturing, and the breakthrough lies in data and policy. On one hand, the industrial internet should serve as the link that connects data silos, drawing service firms to develop specialized, manufacturing-oriented services on a data foundation and forming an ecosystem of "data flow — embedded services — value creation." On the other, statistical and policy systems need reform: drawing on international experience, service units inside manufacturers should be able to keep separate accounts and enjoy service-sector policy benefits, giving the integration of the two sectors a clear policy foothold.
Turn to consumer services. At their core, these address people's needs across the full life cycle, with the aim of better meeting aspirations for a better life by raising the development level of key consumer service areas.
Take elderly care and childcare. Demand is moving up from basic provision toward inclusive and even mid- to high-end services, and it is broadening: expectations now span facilities, services, and material and emotional needs alike. Supply-side structural strains are equally acute. In some big cities, beds at high-quality elderly care institutions are nearly impossible to secure, while many beds sit empty at township homes for the elderly. Places at standardized chain childcare centers are hard to come by, even as some small childcare providers struggle to stay in business.
Faced with strains that are multilayered and varied, only precise disaggregation and tiered policies can deliver genuine quality upgrades.
At the baseline, the government should take the lead in improving the three-tier elderly care network across counties, townships and villages, reinforcing the social safety net. At the middle tier, the government should guide the way — using investment, tax and fee incentives, resource guarantees and institutional reform to mobilize more social forces, so that more families can access elderly care and childcare that is affordable, reliable in quality and safe. At the upper tier, industrial policy and a better business environment should support market players in providing personalized and customized services.
III
Building more "China Services" brands means seizing the initiative through the newness of innovation and winning reputation through the substance of quality.
Building more "China Services" brands requires deepening institutional opening-up.
Brands are forged only in open competition. However, barriers in goods trade sit mainly "at the border" — tariffs and customs clearance — while barriers in services trade are more often hidden "behind the border," in market access rules, regulatory systems, qualification recognition and the mutual recognition of professional credentials.
China needs to keep refining the negative list for the service sector and further trim its scope, so that it becomes a genuinely predictable and workable opening-up commitment. It also needs to improve regulatory transparency and consistency, align regulatory rules with prevailing international practice, and reduce hidden barriers. At the same time, cross-border mutual recognition of professional credentials for engineers, physicians and others should be actively advanced, allowing high-end service talent to move freely.
Building more "China Services" brands also means that, as the saying goes, it takes a good blacksmith to forge good iron.
A recent piece of news drew global attention: Mixue Ice Cream & Tea has grown to nearly 60,000 stores worldwide, becoming a food and beverage chain of broad global influence.
Behind Mixue's success lies an intelligent supply chain system. At the front end, it converts consumption data into planting data, guiding farmers to produce to order. In the middle, an intelligent scheduling system coordinates nearly 30 warehouses nationwide, with cold chain coverage reaching more than 97 percent of stores. At the tail end, algorithms provide precise support for choosing store locations. Foreign media have remarked that the chain store's mascot "Snow King" will turn up in your city sooner or later.
Differentiated competition among service brands, in the end, comes down to a contest of innovation capability. For "China Services" brands to truly stand firm, make a name and travel far, they must seize the initiative through the newness of innovation, pushing continuous breakthroughs in service models, technologies and consumption scenarios, and win reputation through the substance of quality.
From selling products to selling services, from "Made in China" to "China Services" — as a 100-trillion-yuan service landscape slowly unfolds, there is reason to believe that these gleaming "China Services" calling cards will converge into powerful momentum for the high-quality development of the Chinese economy.
This was compiled from an article originally published on the front page of the People's Daily on August 13, 2026.
。    当地时间8月21日，曝光美国林肯号航母上恶劣环境的美国《星条旗报》总编辑斯拉文因“抗命”被解职。一同被解职的还有《星条旗报》的长期出版人莱德勒和中东事务记者拉拉科尔特。        解职的理由是“ 三人公然抗命，拒不服从管理”。

二 | 但明眼人都知道，这三人是美军衰败的吹哨人，只不过讲了真话而已。    林肯号航母于2025年11月21日从加州圣迭戈母港出发，原本计划前往太平洋并在2026年5月回家。

三 | 然而，美伊冲突骤然升级，这艘航母被紧急改道，原定5月结束的部署被一延再延。    其结果就是这艘航母连续250天未靠港，刷新现代航母部署纪录。

四 | 舰上约5000名水兵士气低落，加上物资短缺、生活条件恶劣，已有多人精神崩溃，试图跳海。    美国众议员迈克·莱文亲口在媒体上证实，舰上淋浴间发霉、厕所损坏、洗衣设备停用数周，长时间没有热水、粮食短缺，没有肥皂、除臭剂或牙膏，一顿饭只有半杯米饭和两张玉米饼。        【林肯号航母上的伙食】    《星条旗报》随后进行了跟踪报道，将整个事件公之于众。    《星条旗报》可不是一份普通的报纸，这家创刊于二战时期的媒体，是正儿八经的美军喉舌，专属服务全球数百万美军官兵，是美军对外发声、对内通报的核心权威阵地，是根正苗红的“自己人”。

五 |     自己人怎么能曝光自家的丑闻呢？还有没有一点觉悟？于是，一纸解职令于同一天落到了三个人头上。

六 | 我打不了伊朗，还打不了你吗？        总编辑埃里克·斯拉文被解职的理由是"不服从命令"，他在声明中称，若对军人进行新闻审查将触及他个人关于办报理念的红线。    发行人莱德勒自2007年起担任发行人，已长达19年，不久前还通过电子邮件宣布自己将于今年9月30日退休，没想到连退休前的体面都没保住，直接被扫地出门。    记者拉拉科尔特则在社交媒体上直言解雇是“一种耻辱”。    更讽刺的是，《星条旗报》的新闻发出后，立即受到了CNN的抨击，称这是“编造的假新闻”。一个被美帝亲口认证的“假新闻之王”，居然指责别人编造假新闻？    面对《星条旗报》的报道，美国没有选择改善舰员待遇，而是选择解决提出问题的人。    赫排长公开露面，称关于"林肯"号恶劣条件的报道"完全失实"和"被完全歪曲"，并称"林肯"号在所有美军航母中一直保持着"最高的人员续约率之一（84.4%）"        这个84.4%的续约率，恰恰是美军"自愿续约"制度的产物。在美军全志愿兵役制下，水兵如果不续约就面临退伍后缺乏社会保障的困境，高续约率恰恰反映了没有选择的选择，而非士气高昂。

七 |     事实上，早在去年五角大楼就盯上了《星条旗报》。去年1月，五角大楼发言人肖恩·帕内尔公开宣称：    "《星条旗报》将根据我们作战人员的需求量身定制。

八 | 它将聚焦于战争、武器系统、杀伤力、生存能力以及一切军事事务，不再刊登花边新闻，也不再转载美联社的报道。"    翻译成大白话就是： 军方媒体只能歌颂战争，不能报道战争的代价。

九 |     随后五角大楼解雇了该报监察专员杰奎琳·史密斯，理由是“监管不力”。说明至少在去年甚至前年，《星条旗报》就“不受控制”了，新闻报道上开始“随心所欲”了。        斯拉文等三人的结局肯定是悲惨的。业内皆知，美国的舆论管制从来不止解雇这么简单，开除仅仅是第一步。

十 | 等待他们的，还有隐形打压、行业封杀、舆论抹黑，甚至背后中数枪自尽也不稀奇。    解决不了问题，就解决提出问题的人。    所谓的言论自由就是个笑话，但凡触及真相、暴露短板、揭露狼狈的真话，统统属于违规、必须被清除。真正是对外标榜透明公正，对内严控舆论一手遮天。

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