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本报北京9月13日电 （记者常钦）13日，由农业农村部、商务部等部门发起的2022年中国农民丰收节金秋消费季活动在京启动。    Last week, Gallup, which has been measuring the audiences' confidence in newspapers since 1973 and television news since 1993, presented the results of its latest poll on the confidence in US news media, showing that only 11% have a great deal/quite a lot of confidence in TV news, while 16% have the same degree of confidence in newspapers.,"The lack of trust in media goes along with the decline in trust in other institutions, including government. People have been told for years that they can't trust institutions, and now, thanks to media deregulation (which paved the way for partisan channels and websites), numerous sources can regularly tell their audience that only OUR channel can be trusted but everyone else's is just filled with lies," Donna Halper, a professor of communication and media studies at Lesley University, said.,She compared the current situation with the periods of polarization during the Vietnam war and the Watergate scandal when despite profound political disagreements people still were receiving information from the same sources. This, however, was changed by the arrival of cable TV and the end of the so-called Fairness Doctrines, which required balanced reporting on contentious issues with different points of view presented.,"The news was still the news, and there were still honest and hardworking news reporters. But now, there were opinion shows, filled with commentators who could distort the facts to suit the partisan audience. As a result, millions of folks were exposed to only one side of the story. Partisan media flourished, leading to Fox News on cable, and then, a few fledgling efforts on the left to put in some talk shows that expressed their side," Halper stated.,Her sentiment was echoed by Kirby Goidel, a political science professor at Texas A&M University, who noted that Fox News used the claim that traditional media outlets are biased against conservatives as a marketing strategy to build an audience. According to the expert, despite the network's insistence on being fair and balanced, it was "a conservative counter-balance to what was perceived as liberal media.","Polarization adds to this as - primarily conservative candidates and causes - have claimed leading media organizations are biased against them. This is typically a political strategy aimed at minimizing the effects of bad news but - heard often enough - it has consequences for media trust," Goidel explained, adding that while such rhetoric can be found on the other end of the political spectrum as well but has been much common on the right than on the left.,He concluded by noting that when survey respondents are asked whether they trust the news sources they consume they are usually more trusting. In light of that, to obtain more meaningful data people should be asked about confidence in particular news outlets and then determine whether a news outlet is distrusted by those who do not belong to its audience.。记者从活动现场获悉：今年金秋消费季活动将持续3个月，预计带动50万商家参与。据介绍，金秋消费季是中国农民丰收节的品牌活动，旨在搭建农产品产销对接平台，促进优质农产品消费，做强农业品牌，促进乡村产业发展。

B | 本次启动活动邀请海南琼山、河南西峡、成都新津等地农民视频连线庆丰收、迎盛会，组织电商企业发布了消费助农倡议书，举办了电商助农直播活动，设置了全国脱贫地区产销对接专区、北京特色农产品展区等，活动举办地密云区推介了以水库鱼、西红柿为代表的“密云八珍”品牌。据了解，金秋消费季活动期间，电商企业、直播平台以及新发地等农产品批发市场、物美等商超企业等，将通过打折让利、流量倾斜、减免费用等方式，开展农产品促销，激发市场消费活力，让城乡居民共享丰收喜悦。2018年以来，该活动已成功举办4届，各类市场主体踊跃参与，组织了丰富多彩的促销助农活动，累计带动农产品销售超800亿元。

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